This one is just bloody terrifying full stop. Monsters hiding in closets or under the bed are a thing of nightmares for most kids. A skeletal type monster with crazy hair would definitely terrify me as child.
This image represents the hidden layers of his personality. He wears a metaphorical mask of a happiness he lacks s he knows this is the bets chance of protecting his family and himself from despair. The level of his confidence and self worth is lowered when around his family as he feels even more vulnerable and this is when his facade fades but when with his colleagues he has to act strong, tough and in control to persuade them he is worthy of his status.