Telegraph: "Red Bull, which also has two teams in Formula 1, has re-written the rule book on how to sell a product, focusing on the drink’s energy-giving properties while projecting an edgy, high-adrenaline image. The Austrian-company creates the events, owns them, retains all media rights and creates content around them with its media business the Red Bull Media House and it is reported that Red Bull spends as much as 35pc of its budget on marketing."
Watch Videos Online #the #flight #film http://flight.remmont.com/watch-videos-online-the-flight-film-4/ #the flight film # THE ART OF FLIGHT A new breed of action sports film comes to life as Red Bull Media House, in association with Brain Farm Digital Cinema,... Read more >
How Red Bull Takes Content Marketing to the Extreme
Simply Measured: "Red Bull has built their brand using social media, and been extremely successful at engaging social audiences across all the major networks. This has made it the model that many brands turn to when looking to establish a cohesive social presence."