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Rand Paul Wiki

Legends of brand design: Paul Rand. Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. ➤ | #design #art #marketing

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Paul Rand - Steve Job's NeXT logotype. The NeXT computer was contained in a black cube, which gave Rand the idea he needed. He decided to frame the word in a cube to evoke the product itself.

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