Prospect Theory Value Function (Source: http://flevy.com/blog/why-people-wont-buy-your-product-even-though-its-awesome)

Prospect Theory Value Function (Source: http://flevy.com/blog/why-people-wont-buy-your-product-even-though-its-awesome)

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Prospect theory. Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics in decisions. The...

Prospect theory. Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics in decisions. The...

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Prospect theory -- "A behavioral economic theory that describes the way people choose between probabilistic alternatives that involve risk."

Prospect theory -- "A behavioral economic theory that describes the way people choose between probabilistic alternatives that involve risk."

Kahneman and Tversky's Prospect Theory

Kahneman and Tversky's Prospect Theory

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Theory Tweed Dress Beautiful Prospect K Tillora Tweed Dress by Theory in size 6. Originally $325 before tax (see photo). Professional with a blazer yet easy to dress down A-line swing dress! Soft, not stiff. Smoke and pet free home. Hope you enjoy! 😍 Keywords: Anthropologie, Free People Theory Dresses

Theory Tweed Dress Beautiful Prospect K Tillora Tweed Dress by Theory in size 6. Originally $325 before tax (see photo). Professional with a blazer yet easy to dress down A-line swing dress! Soft, not stiff. Smoke and pet free home. Hope you enjoy! 😍 Keywords: Anthropologie, Free People Theory Dresses

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