Lifestyle: how does the customer FEEL when they use your products? Where do your products take them? Where do they go when they close their eyes and take a taste/smell/feel? And/or how do they use them when they're not at home?
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to “you” – the user of search. Google says that its search engine is about finding and ranking high in search results, websites, and blogs that provide a high quality experience for your readers.