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Date unknown Overstocked with a large supply of men’s spring and winter coats, a clothier in Copenhagen, Denmark, adopted a unique sales scheme. He erected a scaffolding around his store building and completely covered it from roof to sidewalk with more than a thousand overcoats. The novel display attracted prospective customers in such droves that police were summoned. Although the police ordered the proprietor to remove the display, he succeeded in selling all the overcoats.
The Cabman’s Shelter Fund was created by newspaper publisher Sir George Armstrong to supply drivers with a place to get out of the cold and enjoy a cheap meal without straying from the cab stand. Because the shelters stood on a public highway, the police stipulated they weren’t allowed to be any larger than a horse and cart. The first shelter, erected in 1875, was located on the stand nearest his house (in Oxford St). At their peak, there were more than 60 in London; 13 survive today.