Play Doh Magic Swirl Ice Cream Shoppe (Age: 3 years and up)(Play-Doh Playset, with Ice Cream theme) by Hasbro. $39.99. The Play Doh brand is proud to celebrate over 50 years of colorful, creative play. Play Doh first introduced in 1956,. Play-Doh Magic Swirl Ice Cream Shoppe. Play-Doh Playset, with Ice Cream theme. Set has soft-serve ice cream extruder, sprinkle maker, Play-Doh and Ice Cream themed accessories.