Lé Pastel on Behance curated by Packaging Diva PD. A high-end pastry shop with a variety of delicious desserts. Shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points. Art direction, packaging, branding, graphic design.
Brandconsultant Johanna Elisabeth Ecker wanted a business card that reflected both her personality and quality of her work. So, working alongside designer Kurt Glanzer at Moodley Brand Identity, she developed these beautiful letterpress business cards, which doubles as a tiny notebook, which include a personal handwritten message for the receiver and 15 more empty pages for them to use as they wish.