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Paul Rand Logos

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

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Paul Rand. Check him out and my other picks for must-have graphic design books…

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From the archive. Book cover by Gerald Cinamon, 1964. With David Pearson at the ICA Sept 2013 http://www.ica.org.uk/?lid=38518

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I chose this piece because it shows that they have used detail to create many designs of a logo. This appeals to me because i prefer a more detailed design because it just shows that more work went into it. This will help me with my work because this can give me ideas to create my own detailed designs

Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg

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