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While Bob Stoops tends to downplay the significance of this football game, it does have one of the biggest circles around it on the OU schedule. Barry Switzer openly admits that beating Texas is one of the keys to keeping your job as OU’s football Coach plus a win in the Cotton Bowl has a major influence on just how your recruiting season will go. And frankly, for a Sooner fan, very little brings more joy than going to the Texas State Fair and returning with a win.