I often find myself going through this thought process when I'm shopping. As I am aware of marketing strategies and their aims, I try to see past the want they are trying to create. Most of the things I chose to spend my money on like clothes, make up ect. I don't need. My life will not be hugely affected if I chose to buy them but I start to imagine what it would be like to own these items and this is what ultimately makes me buy them.