*Sewnnews, AMAZING!!! Embroidered New York Times Photos by Lauren DiCioccio - http://laughingsquid.com/sewnnews-embroidered-new-york-times-photos-by-lauren-dicioccio/?utm_source=feedburner_medium=feed_campaign=Feed%3A+laughingsquid+%28Laughing+Squid%29_content=Google+Reader
Targeting: we will target those segments proposed through advertising and social media. For the behavioural segment, we will focus more on the values of our company and emphasise the environmentally friendly aspects Beam has to offer. For the benefit segment we will focus our ads on the convenience of the product and Beam's practicality.