PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).
An image of a girl holding up a photo of the face of a Barbie doll. I love this piece as it implies that society and the media portray an image of 'the perfect and beautiful woman' and its all girls ever want to be and such importance is put upon it, however the perfect woman isn't real, it is only plastic or models have been photo-shopped etc.