Sunset at Durdle Door || "Durdle Door is a natural limestone arch on the Jurassic Coast near Lulworth in Dorset, England. It is privately owned by the Welds, a family who owns 12,000 acres in Dorset in the name of the Lulworth Estate. It is open to the public." wikipedia
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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.