1972 Marlboro ad ______ Everybody smoked. Most peoples parents smoked too. The doctors smoked and would recommend it to people to 'soothe their nerves'. So it was a rite of passage from being a child to teen -- to try it, buy it .. Everyone smoked. Hard to imagine now, but it was such a social chatty sharing, way to break the ice etc... thing. OH. the Marlboro Man died of Cancer.