PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).
Cheddar Gorge in Somerset, England. In 1903 the remains of a human male, since named Cheddar Man were found a short distance inside Gough's cave, he is Britain's oldest complete human skeleton having been dated to approx. 7150 BCE. Mitochondrial DNA taken from the skeleton has been found to match that of Adrian Targett, a man living in the area today indicating that Cheddar Man is a very distant ancestor, amazing!