Tidiou M’Baye by Katrin Backes | Fucking Young! OnlineCreative Directed by Darryl Rodrigues

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Rimmel London is jumping on the male makeup-model band wagon by including 16-year-old beauty vlogger Lewys Ball in its latest campaign video.

GOING TOO FAR!! Male makeup gurus are having a moment, and James Charles, a 17-year-old YouTube sensation, is adding another, as CoverGirl's first cover boy.

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I don't know why more men don't wear makeup, I personally think it looks awesome.

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