American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
See the lovely sewing poster bottom left. Mass Jewish settlement in Spitalfields combines with the invention of the sewing machine to launch the mechanized clothing trade – and introduces bagels to the area.