This picture represents the mens work wear of the 1920s. They wore long pants and overalls and long sleeve shirts. This picture stood out to me because of how tough these men look. They are very intimidating looking and don't look like someone you would want to mess with. These men worked hard, long hours and were very good at their jobs.
The Lazy Man is a brand focuses sight for men. I have decided to use common/desirable brands such as Adidas to attract a young target market. Using established brands will help build interest into the Lazy Man, this interest will then further the use on my website. Brands such as Adidas will also mention our e-tailer on there website or campaigns to build our brand recognition