Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales department.
Let's Get Physical, Physical | Dangling Relationships - The pure logical data modeler is somewhat of an abnormality today. The change in IT development methods has a big impact on the redefinition of this role. IT staff, including data modelers, are called upon to assume multiple roles and multitask. The job of a data modeler is driven by the experience level of the data modeler, the corporate staffing model (org chart) and system development methodology.