Typography has turned into an art form unto itself, and that means it can take some pretty creative shapes. Becca Clason, a lettering artist from Salt Lake City has taken it to the next level by creating typographic pieces of work with food as her medium.
White October – corporate identity. The mark, intended to be both flexible and playful, is derived from an isometric grid which forms the letter ‘W’. This structure allows for limitless variations of the logo – sometimes bright and vibrant, at other times retained and monochromatic.