Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

LAY'S "Do Us A Flavor" Contest

Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Lay’s Announces the 'Do Us a Flavor' Contest Winner

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

Lays Sweepstakes

Lays Sweepstakes

When I first started gardening, some of my tomatoes looked gross! The bottoms were starting to rot. It's blossom end rot, and we'll discuss how to fix it.

Blossom End Rot - What It Is and How To Fix It

When I first started gardening, some of my tomatoes looked gross! The bottoms were starting to rot. It's blossom end rot, and we'll discuss how to fix it.

Wouldn’t Chocoloate dipped berrybanana be yummy as a chip? Lay's Do Us A Flavor is back, and the search is on for the yummiest chip idea. Create one using your favorite flavors from around the country and you could win $1 million! https://www.dousaflavor.com See Rules.

Wouldn’t Chocoloate dipped berrybanana be yummy as a chip? Lay's Do Us A Flavor is back, and the search is on for the yummiest chip idea. Create one using your favorite flavors from around the country and you could win $1 million! https://www.dousaflavor.com See Rules.

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