Because modesty is important. It's not only important in the quest for women to become at peace with their own bodies but it's important in the over all discussion of the objectification of women, which is a matter of life and death.
Jessica Rey is an actress/designer with an MBA, and she has a mission. Recently she addressed a very sensitive and intriguing topic: the bikini. In a video published on qideas.org, Rey presented the evolution of the two-piece suit along with her ideas on modesty, including her own line of modest swimwear.