Panini soccer stickers. "Back in the 70s in Italy we collected these in sticker albums. If you completed your album you could take it to the Grande Magazini (think Italian Woolworths) for a free soccer ball. Pele was everyone's hero."
Roberto Baggio (born 18 February 1967) is a retired Italian footballer, who predominantly played as a second forward or as an attacking midfielder. A technical playmaker and set piece specialist renowned for his curling free kicks, he is regarded as one of the greatest players of all time, coming fourth in the FIFA Player of the Century internet poll, and was chosen on the FIFA World Cup Dream Team. In 1993 he was named FIFA World Player of the Year and won the Ballon d'Or.