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Paul Rand (1914-1996), IBM, lithograph in colours,1982.

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IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

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It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

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Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

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from Fubiz Media

IBM Illustrations

I love IBM's logo,designed by Paul Rand, and their current illustrations and branding. Tech Design done right.

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As large web companies are selling us on the value of big data, they are also peddling their own cloud services to help you make sense of all the information you feel compelled to process.

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IBM "Smarter Planet" icons. Cited for 4. Rays in 100 Ideas that changed Graphic Design.

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from My Modern Met

More Wonderful 'Smarter Planet' lllustrations

Noma Bar and Ogilvy & Mather for IBM Smarter Planet

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Interactive IBM Watson image -- click through to access the hidden tags!

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The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

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