When we talk about ‘Global Warming’ most of the people think of the atmosphere, the changes in the air temperature. These post and graphs clearly show that warming of the atmosphere is small potatoes! The main game in Global warming is what happens in the oceans. Around 90% of the heat added since 1961 has happened there. In contrast warming of the atmosphere is only around 3% of the heat.
The Business Case For Building Brands | Brands continue to provide empirical evidence that marketing does indeed beat finance. That evidence is mounting. The next time you are asked to make a case for building a strong brand refer to the following eight fact-based insights. (22/12/16) || B & BM