Typography. What first attracted me to this design is that there are two versions of each letter. This gives the type more variety and any viewer has the chance to choose between different letters. Therefore, when creating a design using these letterforms a designer has more options. I like how the overall type is different to any other types. Also each letter is different to its partner but continues with the overall theme.
Try to use dots, stripes, lines, curls, italics, bolds, underlines, and different sizes to create your own specific tone and technique. Doing something casual and neat for a friend can include a lot of different types of lettering