American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
Defining beauty the body in ancient Greek art .Major exhibition focusing on the human body.The remarkable works of art in the exhibition range from abstract simplicity of prehistoric figurines to breathtaking realism in the age of Alexander the Great. These works continued to inspire artists for hundreds of years, giving form to thought and shaping our own perceptions of ourselves.'The aim of art is to represent not the outward appearance of things, but their inward significance.' - Aristole