American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
You'll Stare For Hours at These Mesmerising Dotwork Tattoos
Our Starbucks addiction is no secret. Most days of the week, you can find us sipping from a cup with a green straw. Our dedication to the brand has never wavered, not even when it revealed the reboot of the pumpkin spice latte (spoiler: change is good).