When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way.  Using a black color font, capitals, and the same size of the typography  you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

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Google Image Result for http://th00.deviantart.net/fs71/PRE/i/2012/095/e/c/tribute_to_david_carson_ver__2_by_all3st-d4v4ty9.jpg

Google Image Result for http://th00.deviantart.net/fs71/PRE/i/2012/095/e/c/tribute_to_david_carson_ver__2_by_all3st-d4v4ty9.jpg

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Love David Carson. His Ray Gun layouts are amazing. Lots of white space yet have a punk feel.

Love David Carson. His Ray Gun layouts are amazing. Lots of white space yet have a punk feel.

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David Carson - stencilled image could work really well. Possibly use a risograph and then scan in the risograph print.

David Carson - stencilled image could work really well. Possibly use a risograph and then scan in the risograph print.

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David Carson. I really like the connections of letters in a very structured way. The black and white really makes it stand out, along with the little "white" lies and THE "BLACK" SWAN ISSUE. The tone drawing is really impeccable.

David Carson. I really like the connections of letters in a very structured way. The black and white really makes it stand out, along with the little "white" lies and THE "BLACK" SWAN ISSUE. The tone drawing is really impeccable.

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david carson the use of typeography and the way the text overlap eachover giving it more of a feel of a poster design

david carson the use of typeography and the way the text overlap eachover giving it more of a feel of a poster design

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great play on typography for this poster. | 06690c781d24d3ae12a83e4e8b315fa8.jpg 430×608 pixels
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David Carson - I really like the 'grunged' look about this font. his use of spray paint and stencils to give a drip effect works really well, also the use of variety in sizes of certain letters.

David Carson - I really like the 'grunged' look about this font. his use of spray paint and stencils to give a drip effect works really well, also the use of variety in sizes of certain letters.

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