PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).
One of the earliest photographs recording a London industry, this picture is one of a series taken by Geoffrey Bevington, a leather merchant and tanner from Bermondsey. Bermondsey was the capital's leather processing centre, and these pictures were displayed at the Bevington and Sons' stand at the 1862 International Exhibition.