STARTUPS - What is a KPI? - KPI stands for Key Performance Indicator. The clue about its use is in the title, it is a KEY performance indicator, not an ordinary one. KPIs are used to monitor the health of a business and how well the business is tracking to its strategy." http://fleetheratrace.blogspot.co.uk/2015/03/10-ways-to-align-your-content-strategy-with-google-analytics.html #infographic
What's the difference between a 'mission' and a 'vision'? What makes a 'purpose' different from a 'goal'? Award-winning author and strategist Marty Neumeier has developed a simple hierarchy to keep you straight.