This is a very interesting logotype design. I think it is a little boring because of the very straight edged and non-serif font. However, I don't know if the inclusion of a digging shovel would have been as effective if the font was anything but straight and very edgy. I like it overall, but I would have played around with the font a little more to give it some freedom because it does say gardens, and gardens aren't always so strict and specific.
In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will review 20 clever logos that have hidden symbolism you [...]