"I think his potential endorsement value is bigger than Tiger Woods, pre-scandal," said Ronn Torossian, CEO and president of 5W Public Relations. "When one is talking about a marketer's dream, this guy is a marketer's dream come true. He's playing in the biggest media market in the world. Would you rather be a star in New York or in Cleveland? Or in Chicago? Now let's look at the foreign markets. What's the other big market where you can make a ton of money? Asia."