campfire pancakes - put 1cup self raising, 1/2 tspn salt, 1 tspn baking powder, ( 1tspn cinnamon) in a jar. When ready to use add 1 egg, 1 tablespoon melted butter and 1 cup milk. shake to mix. (Add more milk if ness)
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.