American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
patterns are unusual and detailed and illuminate the texture of the leaf. The use of tone in this image also helps to identify the pattern as the shadows are darkened and the colours contrast each other.
Glastonbury Festival Poster; This is one of my favourite designs I have found, the use of text to create colour and design in the poster really works and stands out. This poster looks very modern by the use of heavy, bold text and thin text.
I like this image due to the colour co-ordination between the background and the foreground of the image, helping to create a quirky feel. I also like this image due to it's obvious meaning and how it makes us think about how everybody has a heart yet it's sometimes hidden underneath by people. The placement of the strawberry within the apple's core helps to create a lovely, affective image.