Agency Branding. Crafting your own identity as a branding agency can pose a mammoth challenge. The naming process for Fable&Co. focussed on how we capitalise on design to simplify often complex business propositions. In a commercial sense, we refer to morals as values & the fable animal characters merely as an analogy, which we use to communicate important aspects of business. Click the image for the full case study
What a cool info design outlining the logo design process. The colored mind map is placed over a pale grey letting that color be bold. I like how at the center, clearly represented with an outer glow, is concept and sketching. Huh, must mean its the most important.