Brand archetypes are a powerful tool to develop a brand that appeals to your ideal client's heart and gut. So which brand archetype are you? Brand identity, brand inspiration, brand archetypes, brand strategy, brand planning
What's the difference between a 'mission' and a 'vision'? What makes a 'purpose' different from a 'goal'? Award-winning author and strategist Marty Neumeier has developed a simple hierarchy to keep you straight.