For the first time, new Garnier Olia ($9.99) brings the latest in salon hair color technology to the box. Like a conditioning treatment and hair dye in one, this nourishing oil-based formula propels permanent color molecules into the hair shaft to give you softer, restored strands along with your new hue.

One of my best friends asked me to help her with the branding of her personal project as a makeup artist. She's all about glitter, unicorn hair dyes and beautiful exotic eye shadows. That's why we ...

The Good Housekeeping Institute tested top at-home hair color brands to round up the very best box dyes. These are the winners!

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