Sporting COLOR!! In archery, archers use bows to shoot at targets. Each colored circle on the target means a different number of points. Each archer shoots a certain number of arrows at the target. The the archer collects the arrows. How do the archers know which arrows are theirs? Each archer knows teh oclors painted on the shafts of his/her arrows. COLOR plays an important role in many games and sports. Color can differentiate players, teams, points and positions.