Make An Alternate Reality Game!
Alternate Reality Games Could Still Take Over the World (And Your Life)
Transmedia Storytelling and Alternate Reality Games
The cryptic creator of alternate reality game The Jejune Institute says there's already another one out there—but it's a secret.
gaming-in-the-real-world-alternate-reality-games-in-libraries by baldwind1976 via Slideshare
I definitely remember the Halo and Cloverfield ARGs. I had no idea about the other ones.
* What is an ARG? : ARGology
Top 5 Alternate Reality Games List
A six-week Alternate Reality Game for Disney, "The Optimist" (aka Stop Plus Ultra), was a prelude to the movie's release.