DIY Branding: Six Key Colour Personalities when designing your own brand for your small business and free color palette examples download. Female entrepreneurs, branding, bloggers and biz owners. Make your brand cohesive starting with color.
AVENIR & MINION Although Avenir owes some of its interpretation to Futura (‘avenir’ translates as ‘future’ in French, after all), the typeface is not purely geometric; it has vertical strokes that are thicker than the horizontals, and shortened ascenders. This enables Avenir to work for both display and body copy, and to nestle very comfortably alongside old-style serif fonts such as Minion.