Ketchup is very nearly the perfect food for anosmics, as it is sweet, salty, sour and has plenty of umami, all of which directly stimulate the tastebuds. It only lacks bitter. I prefer this spicy version for a trigeminal kick too.
This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads