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from GQ

The Best Sneakers of All Time, Worn by the Men They Were Named After

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Adolf "Adi" Dassler (born 5 November 1900 in Herzogenaurach, Kingdom of Bavaria, German Empire; died 6 September 1978 in Herzogenaurach, West Germany) was the founder of the German sportswear company Adidas.

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En 1924, los hermanos Rudolf y Adolf Dassler fundaron juntos la Schuhfabrik Gebrueder Dassler, una empresa de calzado deportivo. Después de la Segunda Guerra Mundial y como consecuencia de numerosos problemas relacionados con las mujeres de los dos hermanos, los Dassler liquidan la sociedad en 1948 y se dividen en dos partes iguales. Adolf, apodado Adi, llamó a su firma ADIDAS (por ADI DASsler), mientras que Rudolf eligió el nombre PUMA, fácil de pronunciar en todos los idiomas. ¡Las sedes…

from Creative Bloq

How the Adidas logo earned its stripes

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adidas Men's Layup Jacket, Black/White, X-Large/Tall by adidas. $34.99. About adidas The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials availa...