1930s clothing was somber and modest, reflecting the difficult social and economic situation of the decade. Women's fashions moved away from the brash, daring style of the 1920s towards a more romantic, feminine silhouette.
Simple 1937 Afternoon Dresses in solid colors. Often referred to as “city,”” metropolitan,” or “town tailored” these dresses were usually silk or rayon crepe, not cotton. They stuck with the standard silhouette and classic thirties features: puff sleeves, belted waits and large yokes and collars. #1930sfashion #vintage
1940s Fashion: The Decade Captured In 40 Incredible Pictures
Models On Bond Street, London, 1942 The wartime look in Britain became much more austere as the years went by. This was the first collection of Utility Dresses for Women, designed by Norman Hartnell in 1942, and showcased on a very quiet Bond Street.