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RACHEL COOPER = Swing tags are an important factor in retail packaging and are often made to look creative and appealing to the consumers. While appearance is key I think that these tags should outline the journey that that product has taken right from the raw materials to the distribution stage. Instructions for laundering should also be made clear to reduce the need for dry cleaning and hot washes, which use up considerably more water.


The idea behind the wishing board is to wish for things to do and places to see, rather than material things: a bunch of flowers, picking strawberries,scuffling through dry leaves, a trip to the beach. Get them to draw their wishes onto swing tags and attach with string or ribbon.