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India has entered the race of online business and performing well in the global competition. Online business is something that is always fluctuating and firm’s proficiency is measured by its search engines ranking.

Moz has announce the result of his famous search ranking factor study 2015. This study amis to find out which attributes of websites is most cloesly associated with top ranking in Google.

Now, the scenario has changed, people are learning the benefits of optimizing their website with unique and quality content. Now, they are fully enlighten with the importance of the content and its designation as the king in SEO.