Branding // Claridge's Hotel. London-based branding and graphic design studio Construct designed this graceful brand identity for Claridge’s Hotel. The new design conveys a touch of Art Deco and timeless glamour. Claridge’s crest has been revised and a new sophisticated typeface has been used for the logotype to emphasize the hotel’s elegance. Construct have already created more than 200 different products for the hotel.
Brilliant design. It's one shape. It was right in front of the designer and he framed it out. Sounds simple, and it is. But not everyone sees it. Ah, designer super powers with their super sight.