Beautiful Packaging: Bombay Sapphire
Inspired by the famous 60-carat ‘Star of Bombay’ sapphire, no other bottle looks quite like it. Bombay Sapphire has long partnered with leading artists and designers all over the world to create beautiful and eyecatching packaging.
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Bombay Sapphire. The design of the bottle is inspired by the precious gem in the brand name – the sapphire.

Bombay Sapphire
Product Launch - Bacardi's Star of Bombay - Just Drinks
Star of Bombay - the preciousness and rarity of the sapphire gem is reflected in the design of the bottle. The view through the glass appears as an endless reflection in a series of archways, acting as an invitation to discover the smooth gin within.
Bombay Sapphire Distillery, Laverstoke Mill Limited Edition Bottle & Imagine What You Can Discover Giftbox
Using a specially-designed magnifying glass, consumers were invited to discover the history of Bombay Sapphire and the site at Laverstoke Mill by uncovering five key historical dates hidden within the beautiful illustration.
Design Business Association : Guinness
To give the illusion of 3D, Webb deVlam introduced a unique optical effect into the design using Fresnel lenses. This was the first time this innovative technology had been used in this way and also ensured that the concept integrated seamlessly with the Inspired Advertising collection.
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Gin packaging that lights up in your hand
Bombay Sapphire packaging features an illustration by Yehrin Tong that has been produced in electroluminescent ink. The electric current is conducted from a battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf, causing it to light up.