Blue Dolphin

As a marketing consultancy, Blue Dolphin aims to simplify and help you solve your marketing problems by a taking fresh, considered and pragmatic look at the marketing environment in which your business operates. You may be a small business without sufficient in-house marketing resources or you may be a larger business that acknowledges the advantage of an independent investigation.
287 Pins
·
1y
What are the benefits of a CRM system
A Customer Relationship Management (CRM) system offers numerous benefits to businesses across various industries. In this article we look at what are the benefits of a CRM system - Centralised Customer Data: A CRM system helps gather and organise customer information in one central location. This allows businesses to have a comprehensive view ofeach customer's interactions, purchase history, preferences, and
Your First Ecommerce Store
The need for SME's to consider Ecommerce In the dynamic and challenging business landscape, establishing a robust online presence has become an additional consideration for Small and Medium-sized Enterprises (SMEs). As the digital marketplace continues to flourish, SMEs are recognising the significance of venturing into e-commerce as a strategic move to expand their reach, increase sales, and foster customer
The Ideal Marketing Person
In today's dynamic business landscape, successful marketing goes beyond traditional advertising and posting on social media. A true marketing professional is a strategic thinker, a meticulous planner, and a versatile executor on multiple platforms. To provide a total solution for a business, a marketing person must possess a diverse set of skills that encompass strategy, planning, market research, product
Ensure Your Marketing Is Profitable
Should marketing be considered as a cost or an investment? Marketing for SMEs (Small and Medium-sized Enterprises) is a critical aspect that requires careful consideration regarding its classification as a cost or an investment. While the traditional mindset might perceive marketing as a necessary expense to promote products or services, a more strategic perspective views it as a valuable investment in the long-term
WordPress Website Plugins
What are Plugins? Applications are everywhere. But no app can be all things to all people, and that could be why you're asking "what are plugins?" No individual piece of software can deliver every function for every user — no matter how powerful it might be. Often a piece of software is great at some functionality but has weaknesses in other areas. Plugins bridge the gap between form and function.
Competitor Research For SME Businesses
The ability to understand and adapt to the moves of your competitors is paramount for sustainable growth. For B2B enterprises, where intricate relationships and strategic partnerships shape the market, conducting thorough competitor research becomes a strategic imperative. In this article, we consider the intricacies of competitor analysis within the B2B sector, unravelling the key steps and considerations that B2B
Unleashing The Power of Keywords
As a business trading in todays digital environment where information is king and visibility is key, mastering the art of keyword research is the gateway to online success. Whether you're a seasoned digital marketer, a business owner, or a budding content creator, understanding how to harness the potential of keywords is paramount in navigating the intricacies of search engine optimisation (SEO).
How to create a brand name and logo
Crafting an Effective Brand Name and Logo In the ever-evolving landscape of business and marketing, a brand name and logo serve as the fundamental pillars upon which a company's identity is built. A well-crafted brand name and logo have the power to resonate with consumers, encapsulate the essence of a brand, and leave a lasting impression in a crowded marketplace.
Wordpress, Squarespace or Wix for Your next Website
Wordpress, Squarespace or Wix for Your next Website Content Management Systems (CMS) are software applications or platforms designed to facilitate the creation, management, and publication of digital content on websites. They play a crucial role in simplifying the process of building and maintaining websites, making it more accessible for individuals and organisations with varying levels of technical expertise.
How To Write A Website Design Brief
A website design brief is a crucial document that outlines the project requirements, goals, and expectations for a web design project. It serves as a communication tool between the client and the design team, helping to ensure that everyone is on the same page and the project progresses smoothly. In this article, we will guide you through the process of writing a comprehensive and effective website design brief.
Manufacturing Marketing Ideas
Marketing is a critical activity in this article we will look at 4 key Manufacturing Marketing Ideas that can be implemented to help improve the effectiveness of your marketing. In the rapidly evolving landscape of the manufacturing industry, effective marketing strategies are crucial for companies aiming to stand out in a competitive market. With the advent of digital platforms and changing consumer behaviours,
Marketing Forecasting & Implementation
Marketing Forecasting That's Highly Accountable Forget Fluffy Forecasting - Marketing Needs To Get Real Forecasts matter. MD's, FD's and board members are impressed by accurate, forward-looking forecasts; especially those that cover a longer time frame. At most companies this is the single biggest reason why sales has more credibility (and power) than marketing .
Marketing Campaign Measurement
Marketing campaign measurement should not be about proving ROI, but improving ROI. Marketers tend to overemphasize their assessments of media and marketing channels, since these align to the budget allocation process and tend to be visible to the MD and other executives. In the end, the marketing revenue metrics are usually more important than marketing campaign effectiveness measurement Why Measuring Marketing #MarketingCampaignMeasurement
Marketing Revenue Analytics
Marketing Revenue Analytics To perform well in today’s changing marketplace, marketing must begin to operate and sound more like sales. Marketing must “manage a predictable, reliable funnel with a plan that ultimately produces higher value leads and maximizes revenue. ”Today’s successful marketing has evolved beyond the language and approaches of traditional marketing.
Marketing Measurement Metrics
Marketers have to be clear about what marketing produces and the Marketing Measurement Metrics they use. Sales sells, but what does marketing produce? A marketing answer might be brand awareness, enquiries, leads, and sales tools. Unfortunately the above marketing answers disempower the marketing function. The best answer is marketing generates cash flow in the short term and identifies sources for future cash #MarketingMeasurementMetrics